This morning, Nielsen is putting hard numbers to how consumers like to shop with their smartphones, backing up trends we already suspected to be the case. In particular, the new report examines how consumers use their phones when shopping out there in the real world (what’s that?) – using phones to compare prices, scan [...]

18% of smartphone owners have used a mobile check-in app, Pew finds

That’s good news for pioneering retailers making SoLoMo offers.

Bill Siwicki

Managing Editor, Mobile Commerce

Topics: Cinnabon, Facebook Places, foursquare, m-commerce, Mobile, mobile commerce, mobile local, mobile social, Pew Research Center,

Mothers are tuned into a variety of social media, but Facebook is chief among them, details Nielsen in a May 2012 blog post. In fact, almost 3 in 4 mothers (27.9 million) who went online from a home computer in March visited Facebook, while roughly one-quarter visited Blogger, making [...]

When looking to achieve high click counts, the optimal time to post is similar for Twitter and Facebook, but differs dramatically for Tumblr, details Bit.ly in a May 2012 blog post. Exploring how content propagates through social networks, and how the day and time of a post affect the [...]

via imediaconnection.com

Commuters order groceries via the Peapod app

Peapod is giving Chicago commuters a way to simplify grocery shopping by using their smartphones to scan and order items from inside a train station.

The virtual grocery store is inside Chicago’s State and Lake Station Tunnel. The tunnel walls are wrapped with larger-than-life [...]

The mobile landing page for the Converse QR codes

Footwear brand Converse is partnering with retailer Journeys on an in-store mobile bar code campaign that lets users shop the company’s famous line of Chuck Taylor shoes.

Converse has placed the QR codes in windows at Journeys stores as part of the [...]

Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by Strata, the agency media software and processing firm owned by Comcast, found that 69% [...]

LinkedIn is acquiring SlideShare, which allows its users to share presentations online, for US$118.75 million as it tries to find new ways to make its site more useful, the company said on Thursday.

SlideShare allows users to upload presentations publicly or privately, which can be [...]

It looks like a bar code, a small square of black-and-white squiggles.

To Tom Chido, the symbol hanging in his business windows looks like the future.

Chido, owner of Chido’s Dry Cleaners on State Street, is one of the early adopters of the Erie Downtown Partnership’s new QR code program. The program aims [...]