Check out our video on Mobile apps
Why a Mobile App?
If you think that mobile apps are solely for big name brands like Facebook and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop, your business association, or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
Be There for Your Customers Whenever They Need You
We spend a lot of time near computers, whether we’re in the office or relaxing at home. But what do we turn to when we want to stay connected, but can’t take the computer with us? Mobile technology, of course! It’s the easiest way to stay online, no matter where we go. Now imagine that your customers could get in touch with your business — or utilize its services — while on the go. How convenient is that? In addition, customer service is just a tap away, day or night.
Be Better than your Competition
If your business has a mobile app and the competition doesn’t, you’re going to get noticed for it. If potential customers are trying to decide between your business and John’s down the street, you can bet they’re going to look at all factors. The convenience of a mobile app could very well help them make that final decision. Too bad John didn’t think of it first (but you can bet they’ll get there).
It’s where your CUSTOMERS Are
Your customers are in love with their phones, and they’re already used to using apps for almost everything. They have apps for listening to music, watching videos, messaging friends who live in other countries, and even buying coffee.
CREATE A LOYAL CUSTOMER BASE
In the business world, customer loyalty is huge. In fact, it’s everything. If your customers decide they want to look elsewhere for the kind of business you’re offering, you’re toast. But satisfying their needs by offering fast and reliable support (which your mobile app can help you do) will keep them coming back to you again and again. Make sure you earn it — use your mobile app to offer special discounts and coupons as a small way of thanking your customers for their continued loyalty.
This one feature is priceless. Send exclusive messages to your users. Take your mobile marketing to the next level. Target your customers in just the right way with geo-location and user segmentation. Email marketing averages a 22% open rate…if you’re lucky. Push Notifications average a 98% open rate!
YOUR CUSTOMERS CAN ORDER RIGHT FROM THE APP
You have complete control through the dashboard to create an order tab where your customers can order and pay right from the app! You can receive the orders via email, as well as set up a wi-fi printer that will automatically print the orders in your place of business.