So what’s a brand, anyway?

The ‘Dictionary of Brand’ defines brand as “a person’s perception of a product, service, experience, or organization.”

Establishing a shared understanding about how you define your brand and what it means to your business will help guide both your brand and business forward. With alignment around what makes your brand unique, we can build a marketing strategy around it and allow your brand to reach its full potential.

That is why we believe that the story of your company, service or product is integral to shaping people’s perception of your brand.

Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a content marketing approach. By giving your products and services an identity by capturing and sharing the stories they really are, you can take your target audience on a journey they yearn to experience. In order for consumers to form a personal connection with your brand, company stories must be authentic, creative and inspirational.

Emotional branding is a progressive marketing strategy that has the potential to drive revenue and increase customer retention.How a person feels about your brand typically determines whether they buy your product. A brand is a matter of perception. When you tell a story that embodies human challenges, you create an experience that resonates with your customers.