We immerse ourselves into your world, to determine your target audience, and then design the website accordingly. We match the look and feel of the site to a visual representation of your business that your target demographic can relate.
We start your project by creating a Brand/Style Guide, which specifies the logo, fonts, colors, graphics, iconography, and photographic styles that define your brand. Once this is set, all media on any platform will adhere to this ‘Guide’ so that your brand is consistent across all channels.
UI/UX (User Interface /User Experience) are factors that will ultimately determine the effectiveness of your website. Our UI/UX designers are experts in creating a unique, intuitive experience that will allow your visitors to focus on the important information, act on a CTA’s (Calls To Action), and generate leads.
WHY CHOOSE NGAGE?
Quite simply because we have been building responsive websites since the 3rd quarter of 2007, right after the first iPhone was released. We started out with HTML5 sites, and then began creating custom, responsive wordpress themes for our clients who desired a CMS (Content Management System).
We presently offer a beautifully set up, customized, responsive website that you can manage and update easily with the wordpress dashboard. You are able to make changes to the content, and these automatically upload to the site…no programming necessary. As many of our clients don’t have the bandwidth to manage and update their websites themselves, we also offer fully managed and hosted plans.
We work with you to decide which of the many features and plugins would best fit your needs. Once the website is set up, we host it on our servers. Our planning/set-up process is easy and straightforward, and we take care of all updates for the website infrastructure.
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WHAT DOES RESPONSIVE WEB DESIGN LOOK LIKE?
The purpose of responsive design is to have one site, but with different elements that respond differently when viewed on devices of different sizes. The majority of web traffic is now on mobile devices, so the way a site looks and engages MUST be optimized for mobile.
Let’s take a traditional “fixed” website. When viewed on a desktop computer, for instance, the website might show three columns. But when you view that same layout on a smaller tablet, it might force you to scroll horizontally, something users don’t like. Or elements might be hidden from view or look distorted. The impact is also complicated by the fact that many tablets can be viewed either in portrait orientation, or turned sideways for landscape view.
On a tiny smartphone screen, websites can be even more challenging to see. Large images may “break” the layout. Sites can be slow to load on smartphones if they are graphics heavy.
However, if a site uses responsive design, the tablet version might automatically adjust to display just two columns. That way, the content is readable and easy to navigate. On a smartphone, the content might appear as a single column, perhaps stacked vertically. Or possibly the user would have the ability to swipe over to view other columns. Images will resize instead of distorting the layout or getting cut off.
The point is: with responsive design, the website automatically adjusts based on the device the viewer sees it in.
HOW DOES RESPONSIVE WEB DESIGN WORK?