"GOD IS IN THE DETAILS"
Ludwig Mies van der Rohe
“The Brand is in the Details”
We Do Details
This is what we live by at NGAGE. We believe that good design will position a brand to stand out, as well as ‘NGAGE’ the audience.
NGAGEMENT = BRAND SUCCESS
ALL BRAND EFFORTS SHOULD BE DRIVEN BY THE BRAND’S MISSION
Mission statements focus the brand on what really matters–to itself as well as to its stakeholders. An effective mission statement describes the brand’s fundamental, unique purpose. An important part of this description indicates how a brand is unique in its scope of operations and its product or service offerings. In simple yet powerful terms, a mission statement proclaims brand purpose. This proclamation indicates what the brand intends to accomplish, identifies the market(s) in which the brand intends to operate, and reflects the philosophical premises that are to guide brand actions.
They provide motivation, general direction, an image of the brand’s character, and a tone, or set of attitudes, through which actions are guided.
MISSION STATEMENTS EMBODY A BRAND’S SOUL.
“THE BEST BRANDS ARE BUILT ON GREAT STORIES.”
Chief Marketing Officer, Virgin Group
Without a brand story you are just another commodity. A replaceable cog in the consumption machine. You have no way to differentiate your brand or your business. Creating a brand story is not simply about standing out and getting noticed, it’s about building something that people care about and want to embrace. A brand story frames your narrative and dictates your value…it creates loyalty and meaningful bonds with your audience.
A BRAND STORY IS THE FOUNDATION OF YOUR BRAND AND A STRATEGY FOR FUTURE GROWTH.
At NGAGE, we immerse ourselves into your business to unearth your brand story, and frame it in a way that champions your UVP (Unique Value Proposition).
Let us help you tell your story